Managing a Google Adwords campaign can be intimidating at first, but there are several ways to launch an online marketing campaign without stress. If you’ve already tried (and failed) with conventional online marketing promotions and campaigns, or even offline strategies such as direct mail and print advertising, Google Adwords is a naturally great fit for your goals.
Online marketing gurus like Perry Marshall have already laid the groundwork for meeting your marketing goals with Google Adwords, and achieving this success is much easier than you probably think. As a matter of fact, you can skip all the books and seminars you thought you’d have to spend days or even weeks reading and attending, and simply follow the step by step method described below.
Here are five of the most important pieces of advice you’ll ever get in regard to creating and maintaining successful Adwords ads.
1. Make use of keyword suggestion tools. On the Internet, there are a great many tools available that can help you choose the right keywords for your Adwords ads. Perry Marshall suggests Wordtracker’s Keyword Universe, or another keyword suggestion tool that will generate useful keywords and related keywords.
2. Spy on your competitors. You don’t need an in-house market research team to find out what your competitors are doing; there are a wealth of resources now available online, and www.spyfu.com is one of them. Marshall also recommends this tool for finding out what types of keywords your competitors may be bidding on, and how much they’re paying. This is useful when you want to estimate what your daily or monthly budget might be, and what specific keywords and keyphrases you should be focusing on.
3. Use text effectively. An Adwords ad contains only a very limited amount of text, and so it stands to reason that you will want to use the allotted space as efficiently as possible. The two key lines at your disposal should address the benefits of what you are selling first off, with remaining space listing or two important features.
4. Aim for page one, even on a low budget. Many people cut their bid prices instead of lowering their budget amount – big mistake. Cutting your budget means you may not even appear on the first page of sponsored search results if your price is too low; you’ll be much better off lowering your bid price when possible so you can still appear on the first page of listings on every search for that keyword.
5. Run more than one ad. In the opinion of Adwords pioneer Perry Marshall, split testing is a crucial way to ensure that your ad campaign is as successful as possible. Far better than just running a single ad and taking a wild guess as to whether or not it is performing as well as it could be is to run another similar ad concurrently with your first. The results from a similar but not identical ad simultaneously run with your first will give you more useful information about what really works.
Crafting the perfect Adwords ad isn’t hard, but in order to get fast results you need to approach the undertaking in an effective manner. Employing these five steps will get you off on the right foot, so you an immediately begin attracting customers.
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