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Blogging is by far one of my favorite online marketing activities for online success. It’s a great way for me to share the tons of information I’ve learned about online marketing.

Blogging is not hard, but there are some basic mistakes that are easy to make.

Here is a list of 7 blogging mistakes to avoid:

Mistake #1: Your blog is not visually appealing. If your blog is hard to read, your visitors won’t stay. You don’t need fancy graphics but make sure you have a nice structure to your layout, and use colors and fonts that are easy to read.

Mistake #2: Not writing using short sentences and short paragraphs. Unlike novels and other writing, you want short paragraphs. Use language that your target audience can understand. Don’t try to impress them with big words if it isn’t appropriate.

It is important to keep your paragraphs to 2-3 sentences long. This may result in paragraph breaks at non traditional locations. It’s ok, your goal is to make your blog easy for your readers to read. Long blocks of text are not easy to read online, so keep things short.

Mistake #3: Not writing in a conversational style. You should pretend you are writing to one person, and one person only, your ideal reader. Write as if you are talking to them one-on-one. Don’t be afraid to express your opinions too.

Mistake #4: Misspelled words in your article. Use a spell checker before publishing. If your articles have careless misspellings, you will not come across as an expert.

Mistake #5: Writing for search engines, not humans. If you use keywords to get traffic from the search engines, make sure the article still reads well for humans, your ultimate customer. Getting search engine traffic doesn’t do you any good if your readers can’t follow your writing easily.

Mistake #6: Writing to make money, not because you like the topic. If you are passionate about your topic, it will come across in your writing and your readers will pick up on it.

Mistake #7: One-way dialogs. Try to engage your readers in discussion. Ask them to leave comments. Ask them what they think. Get them to think and share their thoughts.

That’s my quick list of 7 common blogging mistakes. Avoid these mistakes and create a blog that rocks!

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